João specializes in Brazilian coffee production estimates, bringing boots-on-the-ground intelligence through regular visits to key Arabica and Robusta growing regions. He collects primary data on crop development and monitors climatic, phytosanitary, and market factors affecting productivity and prices. João has been featured in leading outlets including Canal Rural, Broadcast, and Notícias Agrícolas. He holds degrees in Coffee Production and Agribusiness, as well as an MBA in Agribusiness from ESALQ/USP.
